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What is Signage?

Signage includes the signs used in and around a building to guide people, share information, identify spaces, or support branding.

Definition

Signage refers to visual signs installed on a property, building, or job site.

In construction, Signage can include room signs, building signs, directional signs, safety signs, parking signs, wayfinding signs, and brand displays. These signs help people understand where to go, what an area is used for, or what safety rules apply.

Digital signage is a screen-based sign that displays messages, directions, ads, announcements, or real-time information. It is often used in offices, hospitals, schools, retail spaces, airports, and commercial buildings.

Purpose

The main purpose of Signage is to communicate clearly with the people using a space.

Good Signage helps visitors find their way, supports safety, and makes a building easier to navigate. Digital signage can also be updated quickly, which makes it useful for changing messages, schedules, promotions, or public notices.

Examples of Use

  • A contractor installs Signage outside a building to show the company name and entrance location.
  • A hospital uses Signage to guide patients to departments, elevators, and exits.
  • A retail store adds digital signage near the entrance to show offers and product updates.
  • An estimator includes Signage quantities in the finish or specialty scope of a construction estimate.

Notes

  • Signage can be used indoors, outdoors, or on a job site.
  • Digital signage uses screens instead of printed or fixed signs.
  • Good Signage should be easy to read, correctly placed, and suited to the space.
  • The material, size, lighting, mounting method, and location can affect Signage cost.
  • Signage is often included in architectural, specialty, or final finish takeoffs.

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